Come to the center of old charm, new culture and never-ending energy.
Daydreaming of a staycation? W London – Leicester Square is now open.
We’ll save you a spot and have a cocktail waiting for you.
How I See London
Immersed in history and creativity, London remains one of the world's most cosmopolitan cities which combines the multicultural influences of over 270 nationalities with quintessential British traditions and royal grandeur. Living here is a constant discovery as it’s pure energy and diversity infuses daily life, design, food, fashion and music.
Know Before You Go
Street food is becoming a massive trend here throughout the city, so be sure to check out Street Food Union, one of my favorite markets steps away from W London.
Talk Like A Local
Learn the slang from the city.
If something is lit or "going off," then you’re probably having the time of your life.
This party is lit, mate, get down here
Neighborhoods To Explore
London is made up of 33 different boroughs including the original City of London, otherwise known as the Square Mile. Get ready to sample four of my favourite neighbourhoods and lose yourself in the true diversity of our city.
Buzzing by day and neon at night, Soho has countless drinking dens, a worldwide combination of cuisine, and diverse entertainment.
Situated smack bang in the centre of South London, Brixton has become a cultural mecca for foodies, clubbers, artists and rockers alike.
Despite the spread of affluence, much of the area maintains its original gritty, urban edge; many of the walls and shop fronts are plastered with street art and still remain London’s original hipster haven.
Mayfair is a playground for the rich and powerful, boasting high-end designer stores, sumptuous hotels and clubs, and some of the finest dining in the country.
10 Wardour St, Leicester Square, London W1D 6QF, UK
Ultimate Access To London
Live it up like a London local.
4 Kingly Court, Soho W1B 5PE
Discover this sleek vintage style members bar, with a sense of mischief and impropriety. Taking inspiration from its heritage as the former Pinstripe Club, this bar promises “luxury libations, high jinks & late night liaisons.”
167 Drury Lane, London WC2B 5PG
Right in the heart of theatreland, this eccentric restaurant is an unforgettable experience once you step through the “butchers” door at the back of the building.
3 Berwick Street, Soho W1F 0DR
Shining a light on graduate collections, this shop offers hard-to-find limited-edition pieces.
51 Poland Street, Soho W1F 7LZ
The staff are all DJs-about-town and always happy to help you dig out a hard-to-find disc.
83 Brewer Street, Soho W1F 9ZN
Built on the mutual trust between a man and his barber, Murdock London is a haven for men to kick back, relax with a drink, and leave ready to conquer the world.
W London - Leicester Square
Sophisticated and quirky, glamorous and decadent – explore the quintessential dual personalities of British soul.
Spotted in London
13A Gerrard St
A speakeasy bar behind an old battered black door in Chinatown gives a secret hideaway to some exceptional libations.
129 City Rd
Make sure you make reservations for this subterranean bar with live jazz and blues, cocktails and rare spirits.
58 St. Martin’s Ln
If you ever wondered what it would be like to drink in Victorian London, come to the lively establishment of Phileas J. Fogg for a jolly good time.
47 Firth St
Come early and stay late, the jazz just keeps on playing!
30-40 Orange St
This beautifully historic museum has everything from oil paintings of the monarchy to photos of modern sports heroes and celebrities.
1 Wardour St
Get a taste of history with London’s oldest gourmet food market, dating back to the thirteenth century.
60-62 Old Compton St
This bustling little café is open all day and night. And trust us, the infamous Balans Burger tastes just as good no matter if you’re eating it at 3pm or 3am.
53 Firth St
Executive chef Jordan Sclare creates Japanese Peruvian “Nikkei” dishes that capture the bright colors and bold flavors of these two countries, making every dish look just as beautiful as it tastes.
43 Carnaby St
This pedestrianized shopping street was made famous in the swinging sixties and is still home to numerous fashion and lifestyle retailers, including a large number of independent fashion boutiques.
107 Charing Cross Rd
The predominantly CD-based stock contains a good selection of blues, avant-garde, gospel, folk and world, but modern jazz is the main theme here.
256-258 Regent St
Owned by H&M but designed and produced independently, & Other Stories is aimed at the fashion-savvy shopper.