Up Close & Personal at the CFDA {Fashion Incubator} 4.0 Showcase

CFDA Up Close & Personal at the CFDA {Fashion Incubator} 4.0 Showcase

W Hotels and the CFDA went west to the burgeoning fashion capital that is Los Angeles to show off the latest looks from five CFDA {Fashion Incubator} brands at W Hollywood. With Celebrity Image Architect Law Roach serving as their mentor and guide, this year’s class curated a mix of their latest designs for LA’s fashion insiders, media, and influencers.

The showcase flaunted the latest work from tomorrow’s star brands ALIX, DDUGOFF, Haerfest, K/LLER COLLECTION, and Yestadt Millinery at The Loft atop W Hollywood —  a stunning rooftop spot perfect for mixing and mingling. Amidst all the excitement, we were able to get an up-close look at the faces behind the brands and the West Coast fashion elite who were sure to take notice!

Preparing for the CFDA Showcase


From selecting models to receiving critical feedback from their mentor, Law Roach, the designers are heavily involved in every step of the showcase process.

​Celebrity​ ​Image​ ​Architect,​ ​Law​ ​Roach, helps the designers prepare for the main event and merchandises each of their showcase​s.
Each designer chooses from a diverse range of models to find the ones that are perfect for their aesthetic.

The Magic-Making Begins Backstage


Once the models are paired with their looks, the designers bring them backstage for all the makeup and touch up magic before the main event.

Mood boards are created to make sure each look is flawless.
Color palettes and tones for days.
Finishing touches are made before the models hit the runway to show off their looks.

Lights, Camera, Showtime


The designers present their collection to the crowd of media, influencers, retailers, and guests.

Each designer chose a model and a brand ambassador to help present their collection.
Models pose for pictures wearing designer Molly Yesdadt's hats.
K/ller Collection’s line of recycled brass and sterling silver jewelry is an instant fan favorite.

After the Presentation, It’s Time to Celebrate


After month’s of hard work and dedication in creating their collection, the designers are finally able to toast and celebrate the success of their show!

Guests are all smiles as they try on the exclusive looks from the designers.
Models and media pose for after party photos with cocktails in-hand.
It isn’t a proper party until the selfies are taken.
Influencers and tastemakers are front and center at the fashion show and after party.