Fashion Collaboration
Aari Bostroem Designs Exclusive Eyewear Inspired by W Amsterdam’s Impressionable Architecture
Learn how sunglass designer Aari Bostroem put W Amsterdam on the lens.
Behind the design of Gigi Burris’ Color Splashed Panama Hat Collab
Learn how the CFDA hat designer's trip to W Panama inspired her collaboration and brought the Panama Hat to new, vibrant heights.
See a New Side of Shanghai Through the Eyes of Chinese Designer Xuzhi Chen
Xuzhi Chen, founder of XU ZHI, tells us why Shanghai is tomorrow's next fashion capital.
Watch Joan Smalls Make Some Quick Calls
Fashion is all about tough decisions. Watch Joan Smalls choose between "This or That" while showing off her new W collab, OFF DUTY.
Kickin’ It In The Studio with Street Artist Ricardo Cavolo
Barcelona based artist Ricardo Cavolo gives us an inside look at his new sneaker collaboration with W Barcelona and Muroexe.
Take a Walk Through Barcelona in Artist Ricardo Cavolo’s Shoes
Ricardo Cavolo shares the secret Barcelona spots that inspired his Muroexe x W Barcelona sneaker collaboration.
Sachin & Babi Bring Goa to Life
From sketches to fabrics to fitting, we follow the design duo as they create an exclusive capsule collection inspired by W Goa.
Jeremy Scott’s Bucket Hat is a Festival Must-Have
A$AP Rocky, Katy Perry, and more tip their bucket hats to an outrageous fashion collaboration from Coachella.
5 Styles to Heat Up Your Summer
W paired up with Misha Nonoo, Esteban Cortázar, William Tempest and more to make some must-have swag.