Support in Style With The All New Style Lab

shopping Support in Style With The All New Style Lab

Whether it’s a gift for an ultra-stylish friend or the perfect unique travel accessory you can’t find anywhere else,Style Lab at W New York – Times Square is a one stop shop for distinctive clothing, travel gear and home-ware from local and emerging designers, expertly curated by fashion consultant and luxury retail pioneer Sarah Easley.

To kick off Style Lab and celebrate the holidays, we brought together an impressive roster of young talent to the newly renovated Times Square store, highlighting products from local brands like organic skincare company Ellis Brooklyn and NYC based jewelry designers K/LLR Collection. Not your average hotel gift shop, Style Lab is a place to see and buy what’s New/Next in the design and fashion world, and invest in emerging designers at the ground level. From ethically produced shoes and clothing to innovative and unique designs you won’t find anywhere else, these brands are pushing boundaries and giving us every reason to support in style. Check out the first of many pop ups at Style Lab on view until December 18th 2016, and stay tuned for more fresh talent coming in 2017.



One of the newest designers from the CFDA {Fashion Incubator} class, K/LLER is all about making ethically resourced and recycled metals into truly fierce jewelry. It’s not only a statement piece, it’s a statement.

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Corroon‘s totes, bags and luggage are the perfect travel luxury, without the deluxe price tag. Beautifully crafted, the designers are inspired by the bygone days of traveling (before TSA and shoe removal), but live up to the functionality you need as a modern jet-setter.



In a wide range of colors and sizes, [the jibs life] unisex active shoe is that perfect balance of style and comfort. Even better, these Brazilian made shoes are produced in a family owned factory, supporting the local community with every pair sold.


Drunk Elephant & Ellis Brooklyn

Both started by new mothers looking for non-toxic products for their kids, Drunk Elephant, a skincare product line using organic materials, and Ellis Brooklyn, a home fragrances and body care line created by a beauty journalist, have natural products fit for any age. Smell and feel good without all that bad.

Drunk Elephant products
Ellis Brooklyn products


There are some basics we should all have in our closet, but finding the perfect simple piece is harder than it seems. KULE has the the basics down to a tee, especially the mens and women’s stripe shirt – the brand’s signature piece and a must have for every wardrobe.



When you need to really shake it up, Mary Giuliani‘s gilded barware is the perfect gift for the cocktail enthusiast or festive foodie. The seasoned caterer and cook not only has the gear for the perfect mixed drink, Mary’s also got your go-to guide for throwing a cocktail party your friends won’t forget (no matter how much they drink).


Negative Underwear and MCCLLM

More often than not, simplicity is the answer to any wardrobe crisis. Negative Underwear, a sexy and simple underwear brand, and

MCCLLM, the wonderfully minimal luxury handbag designer, both give you a straightforward look without compensating style – inside and out.

Items from the Negative Underwear collection
Bags by MCCLLM


Athleisure takes a turn for the runway with NO KA ‘OI‘s street fashion-meets-activewear. Bold colors, moveable materials, and unique designs – you’ll stand out on the street and in a yoga class.


Need more cutting edge design? See the new looks from the CFDA {Fashion Incubator} class of emerging fashion designers.