san fran skyline

Destination Guide

San Francisco

Where West Coast vibe collides with the electric energy of the city.

Destination Guide San Francisco

When In San Francisco, You Must

Know Before You Go


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Talk Like a Local

Learn the slang from the city.


/kahrl/ noun
The nickname locals have given to the fog found rolling throughout the city. Yes, Karl even has its own Instagram: @karlthefog
When its a sunny out, you know Karl decided to take the day off.

Neighborhoods to Explore

When in San Francisco, do as San Franciscans do. Mingle with the locals, sip on Fernet and chill out at Dolores Park.

1. The Mission

Murals, taquerias, and buzzing nightlife – take your pick. The Mission District is one of San Francisco’s many melting pots, where you can shop at a high end boutique and cross the street to eat at an authentic taco stand.

2. The Sunset

Those who like to venture deep into the city explore here. Hipster coffee shops, authentic Asian cuisine, and peaceful parks are among The Sunset’s many hidden gems. Head far west to Land’s End at sundown for breathtaking views of the Pacific Ocean. It’s not called “The Sunset” for nothing!

3. Embarcadero

San Francisco is famous for its picturesque bay-front views. Take a walk down the Embarcadero, the waterfront district, to discover some of the city's best viewpoints and seafood restaurants.

4. SoMa

The perfect blend of work and play. Home to most major tech companies and W San Francisco, SoMa has a happy hour haven for everyone. Visiting the city for leisure? Hit up the city’s many museums during the day and mingle in its vibrant club scene at night.

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Ultimate Access to San Francisco

Live it up San Francisco like a local.

Cold Drinks

Cold Drinks

644 Broadway

Located secretly above the ever-popular restaurant China Live, this North Beach lounge boasts a Shanghai-Jazz era vibe and intimate atmosphere.

Vanessa Mina

Vanessa Mina / Insider

Follow the bats painted along the wall to locate this ultra exclusive speakeasy.


Kitchen Story

3499 16th St

No trip to San Francisco is complete without a boozy brunch. Kitchen Story is one of many locally famous restaurants serving up award-winning cuisine and bottomless mimosas.

Vanessa Mina

Vanessa Mina / Insider

If you have a sweet tooth, opt for their Mascarpone-Stuffed French Toast. You won't regret it.

Yank Sing

Yank Sing

49 Stevenson St

A favorite among locals and tourists alike, Yank Sing whips up some of the city's best dim sum.

Vanessa Mina

Vanessa Mina / Insider

Don't forget to place a couple orders of the Xiao Long Bao (traditional soup dumplings).

Museum of Ice Cream

Museum of Ice Cream

1 Grant Ave

Immerse yourself in the most unique art exhibit San Francisco has to offer. Don't believe us? The rainbow sprinkle pool might change your mind.

Vanessa Mina

Vanessa Mina / Insider

Be sure to reserve tickets/time slots on their website in advance! Two weeks out is recommended.


Mission Cliffs


Mission Cliffs

2973 16th St.

Whether you are trying climbing for the first time or still have a box of pitons tucked away in your attic, you’ve come to the right place!




540 Howard St.

A venue for artists, by artists, Temple Nightclub offers a night life experience that is unrivaled in the San Francisco Bay Area.

Packing List


1. Wind & rain resistant jacket

Anyone who’s visited San Francisco knows how crazy the constant weather changes can be. Keep warm and look cool with a lightweight jacket.

2. Sneakers

Whether you’re running to catch Muni or hiking San Francisco’s urban hills, stay fit and fashionable with a pair of sneakers.

3. Backpack

Keep with the commuter lifestyle and bring a backpack that can hold all the essentials.

4. Wide-angle lens for your phone

Catch all 7×7 square miles of San Francisco with this must have tech accessory.

Spotted in San Francisco


W San Francisco

Raise your glass to a New Year with 5 exclusive holiday cocktail recipes from our W bartenders around the world.

san francisco shoe boutique

Freda Salvador

2416 Fillmore St

Get a taste of Spain in the heart of SF with handcrafted leather shoes at Freda Salvador.

Rocha Art Gallery

Rocha Art Gallery

466 Brannan St

Always supporting emerging artists and creating community based program, Rocha Art stands out as a place to see and experience artwork in a truly inviting gallery setting.

san francisco cocktails


1760 Polk St

Take a swig of cocktail culture at its best at 1760, where mixing drinks is an art form. Try the house gin and tonic with mint, cumin, and mezcal for a new twist on a classic.

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