If you make it here, you've made it.
W New York – Union Square and Downtown remain closed due to Covid-19 but we hope to see you soon!
How I See NYC
It’s the center of the universe. People come here to fall in love, make their dreams a reality, work hard, play harder. And there isn’t anything New York doesn’t have for them as long as they’re willing to look for it – that’s where I come in. I am here to help guests explore like a local and provide behind the scenes access to all things New York City. Welcome to New York, we’ve been waiting for you.
Know Before You Go
Other boroughs are just a train ride away. Check out rooftop bars like LEAF Bar & Lounge in Queens and Rooftop Reds in Brooklyn. Download a subway app to learn how to get around town.
Talk Like a Local
Learn the slang from the streets.
When you see someone waiting for a cab and run up ahead of them to steal it.
Hey, that's my cab. He just upstreamed me.
Neighborhoods to Explore
When you meet someone for the first time in New York, one of the first questions they’ll ask is “Where do you live?” The many neighborhoods of NYC are like badges of honor that you wear proudly. Each area has its own distinct vibe and personality.
1. Lower East Side (LES)
Whether it’s a speakeasy, dive bar or rooftop lounge, you’re headed to this area to party like a rockstar.
This hipster-chic Brooklyn neighborhood is full of great dining, live music, trendy boutiques, and street art.
Fuel your body with an array of fitness studios from “Fhitting Room” to “Swerve” and everything a fit-nut needs.
Whether you're grabbing foodie bites, taking a stroll like a local, or hopping the boats for a tourist selfie with Lady Liberty, this downtown neighborhood is the perfect way to spend a day.
New York, NY 10036
225 River Street
Hoboken, NJ 07030
8 Albany Street
New York, NY 10006
201 Park Avenue South
New York, NY 10003
Ultimate Access to NYC
1 Fulton St
Blending fashion, food, art, music and design, 10 Corso Como offers a diverse consumer experience in lower Manhattan's Seaport District.
24 Spring St
Anchored in dance, music, wellness and sweat, each 50-minute class takes place in a club-like setting with sick beats, flashing lights and easy to follow choreography.
735 10th Ave
Israeli celebrity chef Eyal Shani reimagined his Tel Aviv flagship for New Yorkers, and it promises plenty of fun. The party starts after 10PM when the lights are dimmed, the music shifts to Israeli and American pop, and diners jump up on chairs and tables to dance.
439 W 15th St
Dedicated to showcasing works by groundbreaking artists who work with new technology, ARTECHOUSE provides an innovative platform for experiential, genre-bending, one-of-a-kind multimedia art exhibitions.
599 Johnson Ave
Elsewhere is a live music venue, nightclub and arts space in Brooklyn built to celebrate creativity and instigate multi-disciplinary experimentation.
Either / Or
34 W 17th St
The first and only urban sweat lodge, where ancient tradition and modern wellness meet to burn calories, deepen sleep, improve skin and lift moods.
Hit the streets with these city essentials
Whether you’re blocking the sun or inconspicuously people watching.
2. Bomber Jacket
Keep cool when it’s cool out.
3. Portable Charger
The last thing you want in the city is to lose any kind of power!
Getting tangled in your headphone wires isn’t a cute look for anyone.
Spotted In New York
The fashion mastermind behind the customizable and ever-stylish UK leather jacket brand tells all.
W New York - Times Square
Experience the heart of the city on your doorstep.
W New York - Union Square
Fresh farm produce and downtown vibes at your fingertips.
W New York - Downtown
Skyscraper views and foodie finds make the best of both worlds.
A waterfront vista, just right across the bridge.
Between 10th Ave and 11th Ave, from Gansevoort St up to W 30th St
Built on top of an old NY central railroad, The Highline is a 1.45 mile aerial greenway running down the lower west side of Manhattan.
20th St to 28th St, between 10th Ave and 11th Ave
Take a walk around Chelsea and pop into the hundred of art galleries in the neighborhood to take in the best new artists and contemporary shows of the moment.
210 Thompson St
For 17 years, Generation Records has been NYC’s best source for new and used vinyl and CDs, 45s, DVDs, posters and t-shirts.
The Strand has more miles of books than the length of the city. You could browse forever.
83 East 7th St
This unique high-end consignment shop features labels like Chanel and Prada along with local designers and funky vintage merch and accessories.
54 Clinton St
Community 54 is a neighborhood lifestyle boutique inspired by creative nostalgia and vintage street wear.
43 West 29th St, 4th floor
Mix it up and tap into your talent at this private DJ school and recording studio for a totally creative experience.
Inside The Helmsley Building at 230 Park
Set behind Grand Central Terminal, you’d never know that inside the sleek corridor on Vanderbilt there is an amusement park of a food hall to make all your foodie dreams come true.
628 Tenth Ave
Seasonal ingredients, natural preparation, and a commitment to excellence ensure that this farm-to-table hotspot will be an experience to remember.
464 West 51st
Take a trip to Japan without having to walk more than a few block, this savory ramen spot has got the locals talking.