manhattan at night

Insider Guide

New York

If you make it here, you've made it.

Insider Guide New York

When in New York you must

KNOW BEFORE YOU GO

Other boroughs are just a train ride away. Check out rooftop bars like Juliette in Long Island City, or Output in Williamsburg. Download a subway app to learn how to get around town.

above ground subway new york

Download now

Talk like a local

Know the slang of the city

Bodega

bōˈdāɡə n.
Your local shop for EVERYTHING.
Where can I get a sandwich, dish soap and a beer at 4am? The Bodega!

Neighborhoods to Explore

When you meet someone for the first time in New York, one of the first questions they’ll ask is “Where do you live?” The many neighborhoods of NYC are like badges of honor that you wear proudly. Each area has its own distinct vibe and personality.

1. Lower East Side (LES)

Whether it’s a speakeasy, dive bar or rooftop lounge, you’re headed to this area to party like a rockstar.

2. UPPER EAST SIDE (UES)

Think residential cocktail culture with museums and shopping in between.

3. Flatiron

Fuel your body with an array of fitness studios from “Fhitting Room” to “Swerve” and everything a fit-nut needs.

4. TriBeCa

Whether you're grabbing foodie bites, taking a stroll like a local, or hopping the boats for a tourist selfie with Lady Liberty, this downtown neighborhood is the perfect way to spend a day.

W New York - Times Square
1567 Broadway
New York, NY 10036
wnewyorktimessquare.com
W New York
541 Lexington Avenue
New York, NY 10022
wnewyork.com
W New York - Hoboken
225 River Street
Hoboken, NJ 07030
whoboken.com
W New York - Downtown
8 Albany Street
New York, NY 10006
wnewyorkdowntown.com
W New York - Union Square
201 Park Avenue South
New York, NY 10003
wnewyorkunionsquare.com

Ultimate Access to NYC

There's always more to discover in the city of 24/7.

nyc workout classes

Box + Flow

55 Bond Street

Whether you’re committing to that New Year’s resolution or looking to switch up your workout routine, Box + Flow is ready and waiting with open arms, a killer right hook, meditative flow and if you finish strong...maybe a beer. Owner and hero Olivia Young cultivates her mantra #livyoung with a steady 55 min class that your muscles will truly understand the meaning of "flow thru the fight and fight thru the flow."

Pam

Pamela McKenna / Insider

Take advantage of the first timer intro rate to this NoHo newcomer!

MB45 Studio

MB45 Studio

93 Worth Street

MB45 is stepping it up by guaranteeing a 45 min service that includes a blow out and manicure with an amazing staff providing quick but personable service. They've got an outstanding selection of colors, blowouts to upgrade with up-do or braid, and chances to add makeup if you want to really rock a new you!

Pam

Pamela McKenna / Insider

You might develop a slight addiction to Morgan Taylor nail polish and R+Co.’s Dallas Thickening Spray post visit.

nyc cocktail bars

Ousia

629 W 57th Street

Head west to this new Greek-inspired, posh but comfortable spot bound to become the new neighborhood gem. With an extensive wine list, great cocktails and refreshing dishes(hot and cold), Ousia is your warm Greek Island daydream in the middle of the city.

Pam

Pamela McKenna / Insider

Can't go wrong with the traditional Spanakopita or Souvlaki but the Pan Seared Boat Sea Scallops, and the honey ouzo glaze on the Beef Short Rib is the "Ousia" (the word for "essence" in Greek) of Ousia.

manhattan lingerie

Fleur Du Mal

138 Baxter Street

A visit to this appointment-only studio is a must. With new lingerie, clothes and swimwear lines — this collection is all about breaking rules, feeling fierce and looking radiant.

Pam

Pamela McKenna / Insider

Perfect for brides to be, or an excuse to spice things up.

Either / Or

manhattan yoga studios

DETOX

Y7 Yoga Studio

25 W 23RD ST

Not your average namaste, this 60 min class turns up the heat (literally, the room is set at 90 degrees) while you find your flow mirrorless in candlelight to the sounds of today’s best hip hop and r&b.

nyc contemporary art museums

RETOX

MOMA PS1

22-25 Jackson Ave, Long Island City

Think beautiful chaos. This adult playground in Long Island City takes a rotating design narrative, mixes it with some incredible DJs on Sundays. Or just go to check out the great modern art exhibitions for a more contemporary museum experience.

NYC MUST HAVES

NYC_Packing

Hit the streets with these city essentials

1. Sunglasses

Whether you’re blocking the sun or inconspicuously people watching, you must bring shades.

2. Day Bag

Be it souvenirs or a last minute wardrobe change, pack it in.

3. Leather Jacket

Keep it cool… if you’re cool… when it’s cool.

4. Portable Charger

The last thing you want in the city is to lose any kind of power!

SPOTTED IN NEW YORK

nyc best things to do

The Highline

Between 10th Ave and 11th Ave, from Gansevoort St up to W 30th St

Built on top of an old NY central railroad, The Highline is a 1.45 mile aerial greenway running down the lower west side of Manhattan.

nyc art galleries

Chelsea Gallery District

20th St to 28th St, between 10th Ave and 11th Ave

Take a walk around Chelsea and pop into the hundred of art galleries in the neighborhood to take in the best new artists and contemporary shows of the moment.

best new york record shops

Generation Records

210 Thompson St

For 17 years, Generation Records has been NYC’s best source for new and used vinyl and CDs, 45s, DVDs, posters and t-shirts.

best book stores in america

The Strand

828 Broadway

The Strand has more miles of books than the length of the city. You could browse forever.

nyc sneaker scene

Tokio 7

83 East 7th St

This unique high-end consignment shop features labels like Chanel and Prada along with local designers and funky vintage merch and accessories.

nyc sneaker shops

Community 54

54 Clinton St

Community 54 is a neighborhood lifestyle boutique inspired by creative nostalgia and vintage street wear.

nyc music djs

Foxgrove

43 West 29th St, 4th floor

Mix it up and tap into your talent at this private DJ school and recording studio for a totally creative experience.

nyc food retail

Vanderbilt Urbanspace

Inside The Helmsley Building at 230 Park

Set behind Grand Central Terminal, you’d never know that inside the sleek corridor on Vanderbilt there is an amusement park of a food hall to make all your foodie dreams come true.

nyc farm to table

The Marshal

628 Tenth Ave

Seasonal ingredients, natural preparation, and a commitment to excellence ensure that this farm-to-table hotspot will be an experience to remember.

manhattan ramen noodle restaurants

Totto Ramen

464 West 51st

Take a trip to Japan without having to walk more than a few block, this savory ramen spot has got the locals talking.

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