If you make it here, you've made it.
HOW I SEE NYC
It’s the center of the universe. People come here to fall in love, make their dreams a reality, work hard, play harder. And there isn’t anything New York doesn’t have for them as long as they’re willing to look for it – that’s where I come in. I am here to help guests explore like a local and provide behind the scenes access to all things New York City. Welcome to New York, we’ve been waiting for you.
KNOW BEFORE YOU GO
Other boroughs are just a train ride away. Check out rooftop bars like Juliette in Long Island City, or Output in Williamsburg. Download a subway app to learn how to get around town.
Talk like a local
Know the slang of the city
Your local shop for EVERYTHING.
Where can I get a sandwich, dish soap and a beer at 4am? The Bodega!
Neighborhoods to Explore
When you meet someone for the first time in New York, one of the first questions they’ll ask is “Where do you live?” The many neighborhoods of NYC are like badges of honor that you wear proudly. Each area has its own distinct vibe and personality.
1. Lower East Side (LES)
Whether it’s a speakeasy, dive bar or rooftop lounge, you’re headed to this area to party like a rockstar.
2. UPPER EAST SIDE (UES)
Think residential cocktail culture with museums and shopping in between.
Fuel your body with an array of fitness studios from “Fhitting Room” to “Swerve” and everything a fit-nut needs.
Whether you're grabbing foodie bites, taking a stroll like a local, or hopping the boats for a tourist selfie with Lady Liberty, this downtown neighborhood is the perfect way to spend a day.
New York, NY 10036
541 Lexington Avenue
New York, NY 10022
225 River Street
Hoboken, NJ 07030
8 Albany Street
New York, NY 10006
201 Park Avenue South
New York, NY 10003
Ultimate Access to NYC
There's always more to discover in the city of 24/7.
55 Bond Street
Whether you’re committing to that New Year’s resolution or looking to switch up your workout routine, Box + Flow is ready and waiting with open arms, a killer right hook, meditative flow and if you finish strong...maybe a beer. Owner and hero Olivia Young cultivates her mantra #livyoung with a steady 55 min class that your muscles will truly understand the meaning of "flow thru the fight and fight thru the flow."
93 Worth Street
MB45 is stepping it up by guaranteeing a 45 min service that includes a blow out and manicure with an amazing staff providing quick but personable service. They've got an outstanding selection of colors, blowouts to upgrade with up-do or braid, and chances to add makeup if you want to really rock a new you!
629 W 57th Street
Head west to this new Greek-inspired, posh but comfortable spot bound to become the new neighborhood gem. With an extensive wine list, great cocktails and refreshing dishes(hot and cold), Ousia is your warm Greek Island daydream in the middle of the city.
138 Baxter Street
A visit to this appointment-only studio is a must. With new lingerie, clothes and swimwear lines — this collection is all about breaking rules, feeling fierce and looking radiant.
Either / Or
25 W 23RD ST
Not your average namaste, this 60 min class turns up the heat (literally, the room is set at 90 degrees) while you find your flow mirrorless in candlelight to the sounds of today’s best hip hop and r&b.
NYC MUST HAVES
Hit the streets with these city essentials
Whether you’re blocking the sun or inconspicuously people watching, you must bring shades.
2. Day Bag
Be it souvenirs or a last minute wardrobe change, pack it in.
3. Leather Jacket
Keep it cool… if you’re cool… when it’s cool.
4. Portable Charger
The last thing you want in the city is to lose any kind of power!
SPOTTED IN NEW YORK
The fashion mastermind behind the customizable and ever-stylish UK leather jacket brand tells all.
W New York
It all began on Lexington.
W New York - Union Square
Fresh farm produce and downtown vibes at your fingertips.
W New York - Times Square
Experience the heart of the city on your doorstep.
W New York - Downtown
Skyscraper views and foodie finds make the best of both worlds.
A waterfront vista, just right across the bridge.
Between 10th Ave and 11th Ave, from Gansevoort St up to W 30th St
Built on top of an old NY central railroad, The Highline is a 1.45 mile aerial greenway running down the lower west side of Manhattan.
20th St to 28th St, between 10th Ave and 11th Ave
Take a walk around Chelsea and pop into the hundred of art galleries in the neighborhood to take in the best new artists and contemporary shows of the moment.
210 Thompson St
For 17 years, Generation Records has been NYC’s best source for new and used vinyl and CDs, 45s, DVDs, posters and t-shirts.
The Strand has more miles of books than the length of the city. You could browse forever.
83 East 7th St
This unique high-end consignment shop features labels like Chanel and Prada along with local designers and funky vintage merch and accessories.
54 Clinton St
Community 54 is a neighborhood lifestyle boutique inspired by creative nostalgia and vintage street wear.
43 West 29th St, 4th floor
Mix it up and tap into your talent at this private DJ school and recording studio for a totally creative experience.
Inside The Helmsley Building at 230 Park
Set behind Grand Central Terminal, you’d never know that inside the sleek corridor on Vanderbilt there is an amusement park of a food hall to make all your foodie dreams come true.
628 Tenth Ave
Seasonal ingredients, natural preparation, and a commitment to excellence ensure that this farm-to-table hotspot will be an experience to remember.
464 West 51st
Take a trip to Japan without having to walk more than a few block, this savory ramen spot has got the locals talking.