W Barcelona recently unveiled a multi-million Euro transformation of all 473 guest rooms and suites, making the hotel the ultimate Mediterranean oasis. The award-winning in-house design team at W Hotels partnered with London-based design studio Bowler James Brindley to reimagine the hotel, inspired by the never-ending energy found on the shores of the buzzing Barceloneta.
Since its inception, the hotel is one of the most distinctive landmarks along the Barcelona coast, famed for its iconic sail-shape and unprecedented sea views. With fashion events, product launches and high profile guests, W Barcelona has made a bold impression on both locals and international jetsetters alike.
The redesign celebrates both the city and the sea, embracing the striking views from guest rooms. The color palette is derived from the blue hues of the sea, with pops of white, teal and rose gold to accentuate the light and complement the views from the floor-to-ceiling windows. The notion of underwater camouflage is displayed in the room’s carpet, which is a playful interpretation of the sea bed seen through the waters of the Mediterranean.
In a nod to Barcelona’s celebrated culinary scene, the modular furniture in the sitting area reflects Spanish tapas culture – chic, small tables and chairs with pendant lighting. The guest room wall reflects the city’s grid with an innovative lighting structure that transforms the mood from day to night. The new rooms also feature signature accent pillows showcasing modern images of iconic characters from Barcelona’s history including Gaudí, Dalí and St. Eulalia.
All guest rooms also feature a range of new in-room services including Nespresso coffee machines, tea making facilities, 49-inch flat-screen televisions and Bose blue-tooth sound systems. The property also offers access to the renowned Bliss Spa and W’s signature Whatever/Whenever service, which provides guests whatever they want, whenever they want it.
In celebration of the hotel’s striking new room design, W Barcelona also partnered with internationally renowned artist and muralist Ricardo Cavolo to create a limited-edition footwear collection in collaboration with Muroexe, a Spanish urban shoe brand.
Inspiration for the Ricardo Cavolo x W Barcelona sneaker collection is easily found in the hotel’s stunning location on the shores of the Mediterranean, with design elements such as waves, palm trees, the sun and the color blue incorporated throughout. These unique features are accentuated by Cavolo’s trademarks – fire and hearts – for a lighthearted spin on footwear.