W Montreal Embraces Contrast

In Focus W Montreal Embraces Contrast

There are two worlds that exist in the city of Montréal. Above ground, the bright streets hold a decorous and historic European luxury, proper and refined. Underground, the city’s vast tunnel system gives protection during winter months and lets the mischievous thrive after dark. In design and in spirit, W Montreal embraces the juxtaposition of the French Canadian city, heightening the contrast between light and dark through the details.

W Montreal

We talked to Ted Jacobs, W Design Leader, about the secrets behind the hotel’s design elements and got an insider perspective of the best art and design spots to see on your stay in Montreal.


“Some of my favorites are the design elements that would go completely unnoticed by most guests, like the Tolomeo wall sconce that’s mounted in a ceiling medallion: a nod to the neighborhood’s high contrast between new glass towers and historical architecture. Or the decorative pillow on the bed: to most guests it’s a tasteful nautical rope pattern probably inspired by the ports of old Montreal, but to the guest that’s there during the Black and Blue Ball, or a guest that is familiar with the insight, it’s that little wink/nod [to bondage culture] that adds an edgy layer of fun.”

Montreal room

Power Play

You may not see it at first glance, but the subtle details of an underground culture are everywhere. From the rope pillows to leather accents to the risque murals, the bondage themes are there if you want to find them.

Montreal Room
Montreal Suite

Light It Up

When the light shines, let it in. It’s the bright whites, ethereal textures, and wide windows that give us the energy to get through the night.

Montreal Hotel Salon Bleu
Montreal Plateau Lounge

Dim It Down

Deep down and late night, in the dark is when the real fun begins. The colorful light installations at W lead the way to a night of adventure, whether it’s at the bar, in the club, or in the bedroom.

Ted’s Insider Tip for Montreal:

“The Mile End is a great way to spend the afternoon: stroll through the vintage stores and stop by Drawn and Quarterly which stocks some great books, zines, and posters. If you’re into fur, Harricana has some really great pieces. You should definitely stop for some poutine. And a drive by the olympic village and Moshe Safdie’s Habitat 67 is a pilgrimage for design and architecture fans.”