Wake up to a new Amsterdam where design, fashion, and music connect to create an extraordinary dynamic for the city of canals.
How I See Amsterdam
Amsterdam is just a huge village with a lot of diversity. 180 different nationalities together creates the open-minded culture which is the perfect reflection of the Amsterdam locals. The many bars, restaurants, unique stores, all types of museums and the romantic view on the canals just makes you love Amsterdam.
Know Before You Go
Follow our Party Spy through the twists and turns of W Amsterdam's film noir themed celebration for the opening of the BANK building.
Talk Like A Local
Know the slang from the streets.
/ɡap/ /pē/ informal, noun
Friend, mate, dude
Hey gappie! Alles goed?
Neighborhoods to Explore
Find your way outside the city center to be drawn in by Amsterdam’s street life and its mesmerizing green parks. Hang out with locals and uncover each area’s very own character.
1. De Pijp
Immerse yourself in the eat-street of Amsterdam.
2. 9 Straatjes
Shop at the "9 little streets,” with a variety of independent boutiques selling authentic local and international brands.
Hipster-proof Amsterdam West is one of the most diverse neighborhoods in town. Go there to experience the Foodhallen or enjoy the cozy coffeepots.
Amsterdam East is one of the most upcoming neighborhoods in Amsterdam. It seems that a new hotspot pops up almost every day. A drink at the rooftop of The Volkshotel is a must, or try a great cocktail at the trendy Louie Louie.
Spuistraat 175, 1012 VN
Ultimate Access To Amsterdam
This is Amsterdam for those in the know
This brand new gallery will introduce you to some of the greatest along with up-and-coming photographers.
Need a break from shopping? Grab a coffee at Bocca which is situated in the middle of the city center! They roast their own coffee beans, working with fair and sustainable products from local farmers all over the world.
Mickkeus is all about re-appropriating vintage Levi’s 501. And with custom made jeans, you'll find the absolute perfect fit.
A recent recipient of a Michelin star, The Duchess resides in one of the best-kept historic gems, the former KAS Bank in W Hotel Amsterdam. The Duchess offers guests the elegance of traditional London hospitality, balanced with Viennese grandeur.
Everything you need for an escape to Amsterdam.
Dress it up or down, a Borsalino is an all day accessory.
2. Denim Shorts
Your go-to uniform.
3. White Sneakers
Get a shoe that goes with everything and can go everywhere. Like Koio.
4. Picnic Blanket
Sit on the banks of the canal and see how the city passes by.
Spotted in Amsterdam
Future Rising brought the hottest new names in music to W's around the world - so naturally the fashion followed.
An intriguing design mix of heritage and contemporary style where nights never end and the pulse is set high.
A blend of old and new, the Amsterdam Museum focuses on the eclectic nature of the city, from historic exhibitions to interactive installations.
IJ Promenade 1
In a unique building, across the river in the upcoming area of Amsterdam Noord, EYE is part movie theater, part museum.
Enjoy a special Dutch meal in an atmospheric environment where all guests experience the absolute delights of the Dutch cuisine.
Albert Cuypstraat 2-6
Izakaya is one of the trendy hotspots, known for its fabulous Japanese cuisine.
This Asian-inspired restaurant offers street food dishes from all over Asia.
Goudbloemstraat 91 & Linnaeusstraat 88
Skip those touristy canal tours and join G’s Restaurant on their brunch boats to experience a different way to discover Amsterdam.
With a menu offering four to seven courses inspired by one seasonal product or cuisine, you know you’re getting the best from Guts & Glory.
Eerste Jacob van Campenstraat 54
The place to go to if you love breakfast. Recipes from New Zealand and Los Angeles will make sure your day starts with a bang (or bangers).
The biggest shop for Dutch design, art and fashion in Amsterdam. This wonderful place is located in the Bank building of W Amsterdam.
Elandsgracht 60 & Haarlemmerstraat 92-94
This heaven for denim lovers sells exclusive items hand-dyed in their shop. Perfect for that unique piece for your outfit.
Books at Mendo’s aren't only for reading, they are pieces of art. Search for visual beauty and inspiration in a great selection.
This big store hidden in a small alley offers a lot of amazing shoes that will make any outfit outstanding. It’s worth the hunt.
A restaurant with very unique dinner shows that turns into a beautiful club. Monday nights are their best nights.
Dr. Jan van Breemenstraat 1
Amsterdam’s newest talk of the town, this club is located in an old school building that also hosts a restaurant, a café and a gym.
A luxurious club next to the Rembrandtplein, ABE makes a perfect chic night out to explore Amsterdam’s nightlife.
Located at the gay quarters of Amsterdam, NYX is a great place to explore. See and be seen!
The interior here is out of this world. Worth a visit no matter if you’re out for a chill drink or a raging dance party.
Lead image by Milad Alizadeh