Amsterdam: On the Ground

Insider Tour Amsterdam: On the Ground

Get the green light to explore the red light city like a local. The eclectic and eccentric city of Amsterdam is known for thinking outside of the box and having a truly progressive come one, come all attitude. From museums of masters to the best munchies in town, we’ve got your insider guide of where to eat, shop, sip, and savor in and around W Amsterdam.


FOAM Photography Museum

Keizersgracht 609


Located on the Keizersgracht, FOAM puts photography through a new lens with exciting work you won’t see at most museums. Be sure to visit the café for a coffee break and flip through their stunning international magazine to explore more artists.



Amsterdam Museum

Kalverstraat 92


Showing a blend of old and new culture, Amsterdam Museum focuses on the eclectic nature of the city, from historic exhibitions about Amsterdam’s past to interactive installations on the city’s graffiti culture.



IJ Promenade 1


In this unique building across the river in the upcoming area of Amsterdam Noord, EYE is part movie theater, part museum. Indulge in the film culture and then explore the local bars and shops of the neighborhood for a true cinematic experience.


Lt. Cornelis

Voetboogstraat 13


Enjoy a special Dutch meal in an atmospheric environment where all guests experience the absolute delights of the Dutch cuisine.




Albert Cuypstraat 2-6


Izakaya is one of the trendy hotspots  located in the hip neighborhood  of the ’Pijp’. Known for its fabulous Japanese cuisine the wide selection of house-infused tonics add a surprising gin tonic experience to the menu.




Bilderdijkstraat 158hs


This Asian inspired restaurant with street-food style dishes from all over Asia is all about the experience, making you feel like you’re on the busy streets of Bangkok eating deliciously authentic food.



G’s Brunch Boat

Goudbloemstraat 91 & Linnaeusstraat 88

Hop on/off the boat: Keizersgracht 198


Skip those touristic canal tours and join G’s Restaurant on their brunch boats to experience a different (and more delicious way) to discover Amsterdam. Besides giving you a tour around Amsterdam G’s will ease your appetite with tasty dishes and a perfect Bloody Mary.



Guts & Glory

Utrechtsestraat 6


With a menu with of 4 to 7 courses inspired by one seasonal product or cuisine you know you’re getting the best from Guts & Glory. The menu keeps you for a surprise, changing every few months and not revealing the menu until you are served!



Bakers & Roasters
Eerste Jacob van Campenstraat 54


The place to go to if you love breakfast. Untraditional recipes from New Zealand and Los Angeles will make sure your day starts with a bang (or bangers).



Spuistraat 172


Biggest shop for Dutch design, art and fashion in Amsterdam. This wonderful place is located in the Bank building of W Amsterdam. Definitely worth a visit!



Tenue de Nîmes

Elandsgracht 60 & Haarlemmerstraat 92-94


This heaven for denim lovers sells exclusive items hand-dyed in their shop. Perfect for that unique piece for your outfit.



Mendo’s bookstore

Berenstraat 11


At Mendo’s bookstore books are not only for reading, they are pieces of art. Search for visual beauty and inspiration in a great selection.



United Nude
Molsteeg 10


This big store hidden in a small alley offers a lot of amazing shoes that will make any outfit outstanding. It’s worth the hunt.



Singel 460


A restaurant with very unique dinner shows that turns into a beautiful club. Monday nights are their best nights.



De School

Dr. Jan van Breemenstraat 1


Amsterdam’s newest talk of the town, this club is located in an old school building that also hosts a restaurant, a café and a gym.



Club ABE

Amstelstraat 30


A luxurious club next to the Rembrandtplein, surrounded by more great bars and clubs, gives a perfect chic night out to explore Amsterdam’s nightlife.




Reguliersdwarsstraat 42


Located at the gay quarters of Amsterdam NYX is a great place to explore the different areas, listen to the different jams, and see and be seen!



Jimmy Woo
Korte leidsedwarsstraat 18


A club inspired by many different cultures, the interior here is out of this world. Worth a visit no matter if you’re out for a chill drink or a raging dance party.